Our Objectives: 

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  • To define the field of electronic social art. 
  • To study the impact that the social media boom and mobile & tactile revolution are having on art experience and development, and the implications for mass communication. 
  • To “Make Art History Happen” through daily editing activities shared via social media and web-based platforms. 
  • To encourage international, multicultural artistic collaboration via partnering on, communication about, and hosting of meetings, events, or platforms which allow ESAF to fulfill its mission of promoting electronic social art.
Using social media predominantly, and Instagram, Facebook and Twitter specifically, ESAF sets out to "make art history happen" by an annual event called "The Normandy Electronic Art Summit." In establishing the adjective "social" as the center of electronic social art, ESAF hereby expresses its objective to promote electronic art founded on the pillar of a healthy society, in touch with its history, and able to transmit this identity to the next generation.

Electronic Social Art – pictorial power and the matrix of new media

The topic of revolution is trending globally. A new era has dawned and with it, the coming of age of a powerful platform, born out of the marriage of visual reporting and new media communication. Photo journaling that focuses on a local context can now speak to a global audience like never before. Social Media has given a voice to the formerly voiceless, a communicative advantage to the previously disadvantaged, and a digital pen that is mightier than the sword of censorship. In this revolving, changing world, a 360-degree view is needed to see where we have come from, where we are, and where we are heading, in order to take the necessary action that will ensure cohesion and progress for the next generation.

What is Electronic Social Art?

From a mobile platform, whether smartphone or tablet, visual and verbal expression fueled by pictorial power is channeled through internet- and cloud-based new media tools, and experienced in the showroom of social media. Electronic, because it is digital, innovative, and a product of the times; Social, because it addresses society for the sake of cultural cohesion via compassionate communication; Art, because it speaks to and from the heart. It brings to light the link between past, present and future in its mission to “photograph” (from Greek “to write with light”) a collective vision of humanity that allows integration of solutions into problem areas in order to nurture growth.

A special thanks to the @applifam community for the logos and images contributed by the community for ESAF's use. The ESAF logo displayed here was designed by Instagram user @sasmith1972.